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  • ·Loewe Spring 2026 Citrus Still Life Ad Campaign
BrandLoewe
ProjectSpring 2026 Ad Campaign
Peeled citrus fruits adorned with sculptural molten silver ornaments beneath a bold red Loewe campaign text overlay.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

peeled citrus fruitpeeled orangecitrus fruitorange peelsmolten silver sculpturesilver metal ornamentmolten silverfruit still lifestill life photography

Description

A tactile still life photograph created for the Loewe Spring 2026 Ad Campaign, photographed by Talia Chetrit under creative direction by Jack McCollough and Lazaro Hernandez. The composition showcases peeled oranges, grapefruits, and scattered citrus rinds arranged across a dark ground. Sculptural molten silver metal pieces rest atop the peeled fruit surfaces and within the hollowed skins. Prominently centered across the frame is the bold red Loewe logotype.

Style

Vertical, Commercial, Tactile, Surreal

Techniques

Hard Light, Macro

Industries

Luxury Fashion Houses

Color

Off-White (30%)
Burnt Orange (40%)
Silver (metallic) (20%)

Background

Black Seamless

Context

Advertising Campaign