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BrandLoewe
ProjectSpring 2026 Ad Campaign
Model in a yellow knit sweater and black textured skirt posing on a snowfield next to a brown Loewe suede handbag.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

model in yellow sweateryellow knit sweateryellow sweaterbrown suede handbagbrown leather bagbrown handbagblack textured skirtblack wrap skirt

Description

A campaign image for the Loewe Spring 2026 ad campaign, captured on location at the Mont Blanc Massif. A model sits dynamically posed against a vast snowfield, wearing an oversized vibrant yellow knit sweater, a textured black shaggy wrap skirt, and two-tone pointed slingback heels. A structured dark brown suede handbag rests on the packed snow between her legs. Bold red Loewe serif lettering is placed across the center-left of the frame. Soft, overcast natural light evenly covers the composition, emphasizing the textural contrast between the knitwear, leather, and snow.

Style

Horizontal, Commercial

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Golden Yellow (40%)
Off-Black (30%)
Espresso (20%)

Background

Snowfield, Residential Building

Context

Advertising Campaign