BrandLoewe
ProjectSpring 2026 Ad Campaign
Loewe Spring 2026 Ad Campaign 2026
Associated creatives
Jack McColloughLoewe Creative Directors
Lazaro HernandezLoewe Creative Directors
Talia ChetritPhotographer
Julian KlincewiczDirector
Théodore PellerinCampaign Cast
Lil YachtyCampaign Cast
Laïka Blanc-FrancardCampaign Cast
Beau GadsdonCampaign Cast
Nyawurh ChuolCampaign Cast
Carin HervenCampaign Cast
Siegfried BlancheCampaign Cast
Cosima von BoninCampaign Cast
Cosima von BoninArtist
Pointe HelbronnerLocation
Mont Blanc MassifLocation
Tags
Description
A full-length fashion photograph for the Loewe Spring 2026 Ad Campaign photographed by Talia Chetrit under creative direction by Jack McCollough and Lazaro Hernandez. An East Asian model strikes a wide-legged stance in the snow against a black backdrop with light falling snowflakes. She wears a voluminous, high-necked black coat with an exaggerated cream shearling lining draped outwards along the sides, styled with black tights and low-heeled black pointed shoes. The vivid cyan Loewe brand typography is set prominently across the center of the composition.
Style
Vertical, Commercial, Minimalist, Graphic
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Jet Black (60%)
Cream (40%)
Background
Black Seamless
Context
Advertising Campaign