BrandLoewe
ProjectSpring 2026 Ad Campaign
Loewe Spring 2026 Ad Campaign 2026
Associated creatives
Jack McColloughLoewe Creative Directors
Lazaro HernandezLoewe Creative Directors
Talia ChetritPhotographer
Julian KlincewiczDirector
Théodore PellerinCampaign Cast
Lil YachtyCampaign Cast
Laïka Blanc-FrancardCampaign Cast
Beau GadsdonCampaign Cast
Nyawurh ChuolCampaign Cast
Carin HervenCampaign Cast
Siegfried BlancheCampaign Cast
Cosima von BoninCampaign Cast
Cosima von BoninArtist
Pointe HelbronnerLocation
Mont Blanc MassifLocation
Tags
Description
A still life product shot from the Loewe Spring 2026 Ad Campaign, photographed by Talia Chetrit with creative direction by Jack McCollough and Lazaro Hernandez. A structured black leather handbag sits on an industrial metal diamond-plate surface, with an articulated black leather charm emerging from its compartment. Visible within the bag is a pop of teal leather bearing the embossed Loewe anagram logo. The composition is framed against a wire mesh barrier with blurred snow-covered alpine terrain in the distance, overlaid with bold yellow Loewe branding.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Bags & Accessories
Color
Jet Black (80%)
Teal (20%)
Background
Mountain
Context
Advertising Campaign