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BrandLoewe
ProjectSpring 2026 Ad Campaign
Loewe pale butter yellow leather handbag resting on snow with a blurred ski landscape background.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

yellow leather handbagyellow handbagleather handbagloewe handbagloewe bagdesigner handbagshoulder bag

Description

A pale butter-yellow leather Loewe handbag sits nestled in a bed of white snow. Prominent bright cyan Loewe logo typography is overlaid across the center of the frame. In the softly blurred background, silhouettes of people in winter attire move across a snowfield visible through a pane of glass. Diffused cool natural light illuminates the soft leather textures and clean architectural lines of the bag.

Style

Vertical, Commercial, Clean

Techniques

Typography

Industries

Luxury Fashion Houses

Color

Butter (80%)

Background

Snowfield

Context

Advertising Campaign