Brand
ProjectSpring 2026 Ad Campaign

Jack McCollough, Loewe Creative Directors,
Associated creatives
Tags
Description
A fashion campaign image for the Loewe Spring 2026 collection, photographed by Talia Chetrit at Pointe Helbronner in the Mont Blanc Massif. A model reclines outdoors in a white metal folding lounge chair set directly on deep snow. She wears an asymmetrical orange draped garment detailed with a plush brown fur neckline trim and paired with black tights. The bold cerulean blue LOEWE brand logo is overlaid across the center of the frame under soft, overcast mountain daylight.
