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  • ·Loewe Spring 2026 Ad Campaign by Talia Chetrit
BrandLoewe
ProjectSpring 2026 Ad Campaign
Model in an oversized houndstooth jacket and black leggings kneeling on a glossy red sheet across a snowfield for Loewe.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

east asian woman kneelingeast asian womanwoman kneelinghoundstooth jacketoversized jacketplaid handbagtartan bagblack leggingsblack heels

Description

A high-fashion campaign visual for Loewe's Spring 2026 collection photographed by Talia Chetrit against the alpine snow at Mont Blanc Massif. An East Asian model kneels poised on a wet, vibrant red tarp laid over the snowfield. She wears a structured, voluminous grey and black houndstooth jacket paired with fitted black leggings and strappy black heels, clutching a geometric plaid handbag. Cyan blue Loewe typography is overlaid across the center of the frame.

Style

Vertical, Commercial, Graphic

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (40%)
Charcoal (50%)

Background

Snowfield

Context

Advertising Campaign