BrandLoewe
ProjectSpring 2026 Ad Campaign
Loewe Spring 2026 Ad Campaign 2026
Associated creatives
Jack McColloughLoewe Creative Directors
Lazaro HernandezLoewe Creative Directors
Talia ChetritPhotographer
Julian KlincewiczDirector
Théodore PellerinCampaign Cast
Lil YachtyCampaign Cast
Laïka Blanc-FrancardCampaign Cast
Beau GadsdonCampaign Cast
Nyawurh ChuolCampaign Cast
Carin HervenCampaign Cast
Siegfried BlancheCampaign Cast
Cosima von BoninCampaign Cast
Cosima von BoninArtist
Pointe HelbronnerLocation
Mont Blanc MassifLocation
Tags
Description
Lil Yachty stands in deep snow amidst falling snowflakes in a campaign photograph for Loewe's Spring 2026 collection, shot at Pointe Helbronner on the Mont Blanc Massif. He wears a full-length black double-breasted wool overcoat paired with high-gloss translucent yellow boots and carries a cobalt blue and black structured bag. The bold red Loewe wordmark is centered across the lower half of the coat. The high-altitude alpine setting features overcast, diffused natural light with snow-covered terrain extending into the background.
Style
Vertical, Commercial, Cool
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (80%)
Butter (20%)
Background
Snowfield
Context
Advertising Campaign