BrandLoewe
ProjectSpring 2026 Ad Campaign
Loewe Spring 2026 Ad Campaign 2026
Associated creatives
Jack McColloughLoewe Creative Directors
Lazaro HernandezLoewe Creative Directors
Talia ChetritPhotographer
Julian KlincewiczDirector
Théodore PellerinCampaign Cast
Lil YachtyCampaign Cast
Laïka Blanc-FrancardCampaign Cast
Beau GadsdonCampaign Cast
Nyawurh ChuolCampaign Cast
Carin HervenCampaign Cast
Siegfried BlancheCampaign Cast
Cosima von BoninCampaign Cast
Cosima von BoninArtist
Pointe HelbronnerLocation
Mont Blanc MassifLocation
Tags
Description
Lil Yachty poses outdoors in a snowy alpine setting for the Loewe Spring 2026 ad campaign photographed by Talia Chetrit. He wears a voluminous, structured hooded jacket in vibrant orange featuring oversized utility pockets, styled over a high-neck black top and dark trousers. His hair is styled in neat braids, and the brand's serif logo appears centered in bold yellow lettering across the composition against the diffuse white snow background.
Style
Vertical, Commercial, Graphic
Techniques
Typography, Natural light
Industries
Luxury Fashion Houses
Color
Amber (50%)
Jet Black (40%)
Background
Residential Building, Snowfield
Context
Advertising Campaign