BrandLoewe
ProjectSpring 2026 Ad Campaign
Loewe Spring 2026 Ad Campaign 2026
Associated creatives
Jack McColloughLoewe Creative Directors
Lazaro HernandezLoewe Creative Directors
Talia ChetritPhotographer
Julian KlincewiczDirector
Théodore PellerinCampaign Cast
Lil YachtyCampaign Cast
Laïka Blanc-FrancardCampaign Cast
Beau GadsdonCampaign Cast
Nyawurh ChuolCampaign Cast
Carin HervenCampaign Cast
Siegfried BlancheCampaign Cast
Cosima von BoninCampaign Cast
Cosima von BoninArtist
Pointe HelbronnerLocation
Mont Blanc MassifLocation
Tags
Description
Artist Cosima von Bonin appears seated against an expansive, pure white snowy mountain field for the Loewe Spring 2026 Ad Campaign, photographed by Talia Chetrit. She wears a substantial tailored black wool coat paired with dark-rimmed eyeglasses and knee-high rubber boots that shift from deep crimson to translucent soft pink. The bright cyan Loewe typographic logo is superimposed across the center of the portrait. Diffused natural daylight creates a seamless, minimalist high-key atmosphere against the alpine terrain of Mont Blanc Massif.
Style
Vertical, Commercial, Cool, Minimalist
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Off-Black (70%)
Rose (20%)
Background
Snowfield
Context
Advertising Campaign