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BrandLoewe
ProjectSpring 2026 Ad Campaign
Light blue Loewe leather handbag resting on the wet windshield of a red car surrounded by snow with yellow logo typography.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough
Jack McColloughLoewe Creative Directors
Lazaro Hernandez
Lazaro HernandezLoewe Creative Directors
Talia Chetrit
Talia ChetritPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Théodore Pellerin
Théodore PellerinCampaign Cast
Lil Yachty
Lil YachtyCampaign Cast
Laïka Blanc-Francard
Laïka Blanc-FrancardCampaign Cast
Beau Gadsdon
Beau GadsdonCampaign Cast
Nyawurh Chuol
Nyawurh ChuolCampaign Cast
Carin Herven
Carin HervenCampaign Cast
Siegfried Blanche
Siegfried BlancheCampaign Cast
Cosima von Bonin
Cosima von BoninCampaign Cast
Cosima von Bonin
Cosima von BoninArtist
Pointe Helbronner
Pointe HelbronnerLocation
Mont Blanc Massif
Mont Blanc MassifLocation

Tags

light blue loewe handbaglight blue leather handbagblue loewe bagleather handbaghandbag on red carred carred automobileyellow loewe logoloewe logo

Description

A campaign still from the Loewe Spring 2026 Ad Campaign, creative directed by Jack McCollough and Lazaro Hernandez with photography by Talia Chetrit. A pale ice-blue leather Loewe handbag sits centered on the wet windshield and hood of a vibrant red automobile. Water droplets scatter across the glass, while a snowy alpine landscape fills the upper background. A bold yellow Loewe typographic logo is overlaid across the foreground.

Style

Vertical, Commercial, Graphic, Clean

Techniques

Typography

Industries

Luxury Fashion Houses

Color

Scarlet (50%)
Powder Blue (50%)

Background

Snowfield

Context

Advertising Campaign