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  • ·Loewe Spring 2025 Ad Campaign Wang Yibo Editorial
BrandLoewe
ProjectSpring 2025 Ad Campaign
Wang Yibo wearing a plaid shirt and tan paneled trousers with a green leather bag, pointing toward the distance in a misty landscape.

Poppy Bartlett, Set Designer,

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
David Sims
David SimsPhotographer
Gemma Soriano
Gemma SorianoExecutive Producer
Taylor Russell
Taylor RussellModels
Drew Starkey
Drew StarkeyModels
and Wang Yibo
and Wang YiboModels
Benjamin Bruno
Benjamin BrunoStylist
Poppy Bartlett
Poppy BartlettSet Designer
Tavertet
TavertetLocation
Spain
SpainLocation

Tags

Wang Yibo man

Description

This editorial image for the Loewe Spring 2025 campaign features Wang Yibo standing in a misty, rural landscape with sparse trees. He is dressed in a grey and black plaid long-sleeved shirt paired with oversized, asymmetrical trousers that combine plaid fabric with solid tan paneling. He wears a dark green leather shoulder bag across his torso and points his left hand toward the distance. The lighting is soft and diffused, characteristic of an overcast day. The composition captures the figure in a full-length shot against the foggy, muted background.

Style

Editorial, Lifestyle, Commercial

Techniques

Natural light

Industries

Luxury Fashion Houses