BrandLoewe
ProjectPre-Spring 2026 Ad Campaign
Jack McCollough and Lazaro Hernandez, Loewe Creative Directors,
Associated creatives
Tags
Description
A close-up shot captures an individual with a closely cropped shaved head tilting their head back as water pours from a glass bottle directly onto their face. Droplets of water are caught in motion, sparkling against the person's skin and the clear blue backdrop. The subject wears a striped towel draped around their neck with bands of orange, white, light blue, and lime green. The lighting is bright and direct, highlighting the wet texture on the subject's face and the clean lines of the composition. The brand name LOEWE is overlaid in a bold, yellow serif typeface in the center of the frame.
Style
Editorial, Commercial
Techniques
High-speed / freeze, Natural light
Industries
Luxury Fashion Houses