BrandLoewe
ProjectPre-Spring 2024 Ad Campaign

Loewe Pre-Spring 2024 Ad Campaign 2023
Associated creatives
Tags
Description
A campaign portrait featuring actor Josh O'Connor standing in front of a rustic, stacked-log wall. He is wearing a dark black leather bomber jacket with a shearling collar, paired with smooth, dark brown leather trousers and tan suede loafers. He holds a large, geometric tan leather tote bag in his left hand. The image has a textured, paper-torn white border effect on the sides. Lighting is bright, natural sunlight, highlighting the varied textures of the wood and the leather clothing. The overall aesthetic is grounded and editorial, typical of Juergen Teller's signature style.
Style
Editorial, Lifestyle
Techniques
Natural light
Industries
Luxury Fashion Houses



