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  • ·Loewe Pre-Spring 2024 Campaign with Maggie Smith
BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Maggie Smith sits on a vibrant zigzag-patterned couch, wearing a white layered skirt and black top while holding a dark leather Loewe bag.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

Maggie Smith seated

Description

The image features Maggie Smith seated on a uniquely shaped couch upholstered in a bold pink, purple, and red chevron-zigzag fabric. She wears a crisp white A-line skirt with dramatic layers paired with a high-neck black top and dark tights. Her hands are placed over a dark burgundy leather handbag that bears the Loewe logo. The entire subject is presented against a plain white background, isolated as if cut from a larger composition. The lighting is direct and even, emphasizing the contrast between the monochromatic apparel and the intense, colourful pattern of the furniture.

Style

Editorial, Lifestyle

Techniques

Studio strobe

Industries

Luxury Fashion Houses