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BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Dakota Fanning in a yellow printed dress poses with multiple Loewe handbags against a plain wall for a fashion campaign.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

Dakota Fanning posing

Description

The image features actress Dakota Fanning centered against a minimalist beige wall, holding several leather handbags of varying sizes and colors. She wears a vibrant yellow midi dress with an abstract dark brown print and shoulder cutouts. Her footwear consists of large, textured dark red fuzzy shoes. The composition uses a collage-like aesthetic with a torn bottom edge effect. Bright, even lighting defines the figures and products clearly against the neutral backdrop. The Loewe logo is prominently displayed at the top of the frame, with credit text for the photographer at the bottom.

Style

Editorial, Lifestyle, Commercial

Techniques

Natural light

Industries

Luxury Fashion Houses