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  • ·Loewe Pre-Fall 2024 Campaign with Kit Connor
BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
Young man in a brown sweater holding a brown Loewe leather handbag over a miniature village model.

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

kit connor holding handbag

Description

This advertising campaign image features actor Kit Connor holding a brown leather Loewe handbag prominently in the foreground. He is wearing a textured brown knit sweater and appears as a large figure looming over a highly detailed miniature village model. The perspective creates a surreal, playful contrast between the human subject and the tiny scale of the houses, chimneys, and pathways below. The lighting is natural and soft, highlighting the smooth texture of the bag and the knit patterns of the sweater. The composition is vertical, with the brand name LOEWE positioned in a clean, bold font at the top. The overall aesthetic is whimsical and narrative-driven.

Style

Editorial, Commercial

Techniques

Natural light

Industries

Bags & Accessories