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BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
Loewe denim boot resting on a paved patio beside a miniature swimming pool with a diving figure

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

denim bootdenim ankle bootbootminiature swimming poolswimming poolpoolstone patiopatio

Description

This image from the Loewe Pre-Fall 2024 ad campaign, photographed by Juergen Teller with creative direction by Jonathan Anderson and Dovile Drizyte, presents a playful surrealist composition. A single denim ankle boot with a stiletto heel rests upright on a light-colored paved patio surface. Below the boot, a miniature swimming pool contains blue water with dark organic debris and features a tiny figure standing on a diving board. Bold white LOEWE typography runs across the top of the frame. The high-angle perspective and unconventional juxtaposition capture a whimsical narrative style characteristic of the brand's seasonal presentation.

Style

Editorial, Vertical, Surreal, Raw

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Denim (60%)
Jet Black (40%)

Background

Carpark

Context

Advertising Campaign