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  • ·Loewe Pre-Fall 2024 Campaign Handbag Editorial
BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
A woman lying on the ground in front of miniature buildings, holding up a yellow Loewe handbag with a gold chain strap.

Archie Madekwe, Actor,

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

woman reclining

Description

A woman with a neutral gaze is captured in a reclining pose on asphalt in front of a miniature scale model village featuring a large town hall building. She wears a multi-layered dress in muted beige, black, mint green, and deep red, paired with blue denim boots. Her right arm is extended upwards, holding a bright yellow leather pouch-style handbag featuring a thick gold chain handle. The background is a dense green hedge behind the scale model structures. The lighting is soft and diffuse, highlighting the textures of the leather bag and the layered fabric of her dress. The overall composition plays with scale, contrasting the human figure with the miniature urban environment.

Style

Editorial, Commercial

Techniques

Natural light

Industries

Bags & Accessories