Loewe Pre-Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This ad campaign image features a black leather Loewe bucket bag as the central subject. The bag is distinguished by a long, intricate braided leather handle secured with a silver metallic emblem. The product is positioned in an outdoor setting that resembles a miniature horse racing track, complete with a small white plastic fence and toy figures of riders on horses. The lighting is bright and neutral, emphasizing the smooth texture of the black leather against the artificial green turf. The composition utilizes a clean, surreal juxtaposition between the high-end luxury accessory and the toy-like landscape. The top of the frame prominently displays the Loewe brand logo in bold black serif typography.
Style
Commercial, Surreal
Techniques
Natural light
Industries
Bags & Accessories