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BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
Loewe basket bag with raffia texture and black leather handles placed on a grassy lawn surrounded by small white and black sheep figurines.

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

basket bag

Description

This commercial campaign image highlights a Loewe basket bag crafted from light beige raffia, featuring black leather handles and a metallic branded charm. The bag is placed centrally on a patch of short green grass, shot from a high angle. Scattered around the bag are numerous small, white and black plastic sheep figurines, creating a surreal and whimsical composition. The top of the frame prominently displays the Loewe brand name in a bold, dark serif font. The natural outdoor lighting suggests an overcast day, providing soft and even illumination across the texture of the woven bag and the grass.

Style

Commercial, Surreal

Techniques

Natural light

Industries

Bags & Accessories