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  • ·Loewe Home Scents 2023 Ad Campaign Portrait
BrandLoewe
ProjectHome Scents 2023 Ad Campaign
Man in white tank top lying on grass surrounded by tomatoes and candles for Loewe campaign

Alexander Ingham Brooke , Director,

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Walter Pfeiffer
Walter PfeifferPhotographer
Alexander Ingham Brooke 
Alexander Ingham Brooke Director
Charlie McCormick
Charlie McCormickModels
Alexander Soltermann
Alexander SoltermannHair

Tags

man lying on grassman in white tank topwhite tank topman lying downman

Description

This portrait for Loewe's Home Scents 2023 ad campaign features a man lying on a patch of lush green grass with his arms crossed. He wears a white ribbed tank top accented with a subtle brand logo. Surrounding him are numerous fresh, ripe red tomatoes of varying sizes alongside distinctive scented candle containers. The overhead composition highlights natural textures and an earthy, organic color palette with bright red accents against the green lawn. Walter Pfeiffer photographed the scene with natural lighting, creating a direct and engaging editorial feel.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Cosmetics

Color

Pure White (50%)
Crimson (50%)

Background

Garden

Context

Advertising Campaign