BrandLoewe
ProjectHome Scents 2023 Ad Campaign
Walter Pfeiffer,
Associated creatives
Tags
Description
A man with a calm expression lies on a bed of lush green grass, looking directly at the camera. He wears a white ribbed tank top featuring a subtle black embroidered logo. Surrounding his head is a vibrant, scattered collection of heirloom tomatoes of varying sizes and deep red hues. Integrated into the organic arrangement are two red ribbed ceramic candle vessels, one of which appears to be a Loewe Home Scents product. The lighting is bright and natural, casting soft shadows on the grass and highlighting the textures of the produce and fabric. The composition is taken from an overhead perspective, creating a striking contrast between the man and the colorful garden setting.
Style
Lifestyle, Commercial
Techniques
Natural light
Industries
CPG / Packaged Food