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BrandLoewe
Project"Decades of Confusion" Ad Campaign
A woman with 1970s-style hair and large glasses standing at a microphone on a stage with a green backdrop during a film shoot.

Loewe "Decades of Confusion" Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Ally Pankiw
Ally PankiwDirector
Dan Levy
Dan LevyWriter
Hedi Stanton
Hedi StantonPhotographer
Aubrey Plaza and Dan Levy
Aubrey Plaza and Dan LevyTalent
Harry Lambert
Harry LambertStylist
Michelle Ceglia
Michelle CegliaHair
Fulvia Farolfi
Fulvia FarolfiMakeup
Lauren Nikrooz
Lauren NikroozSet Designer

Tags

Description

A behind-the-scenes photograph captures a film set during the Loewe Decades of Confusion ad campaign. A woman wearing vintage-inspired clothing, including a pussy-bow blouse and oversized glasses, stands at a microphone on stage. A crew member adjusts her hair while a camera rig is visible in the foreground. The background features a draped green fabric with partially visible text, creating a retro aesthetic. The scene is illuminated by artificial production lighting.

Style

Editorial, Lifestyle

Techniques

Live-action Technique

Industries

Luxury Fashion Houses