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BrandLoewe
Project"Decades of Confusion" Ad Campaign
A man in a white bathrobe sits in a dressing room as a woman styles his hair behind him while another person takes a photo in the mirror.

Loewe "Decades of Confusion" Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Ally Pankiw
Ally PankiwDirector
Dan Levy
Dan LevyWriter
Hedi Stanton
Hedi StantonPhotographer
Aubrey Plaza and Dan Levy
Aubrey Plaza and Dan LevyTalent
Harry Lambert
Harry LambertStylist
Michelle Ceglia
Michelle CegliaHair
Fulvia Farolfi
Fulvia FarolfiMakeup
Lauren Nikrooz
Lauren NikroozSet Designer

Tags

Description

This behind-the-scenes photograph captures a moment during the Loewe Decades of Confusion ad campaign. A man sits in the center wearing a white terry cloth bathrobe while a woman stands behind him, styling his hair. A mirror reflects the scene, showing another individual holding a vintage film camera to document the process. The dressing room environment is filled with professional equipment, including makeup kits, a white mannequin head, and racks of clothing in the background. The lighting is warm and characteristic of interior studio or dressing room conditions.

Style

Lifestyle, Documentary

Techniques

Natural light

Industries

Luxury Fashion Houses