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BrandLoewe
ProjectPerfumes Botanical Rainbow 2023 Ad Campaign
Loewe Esencia Eau de Parfum bottle with a wooden cap centered before green botanical collage cutouts on a green background.

Holmes Production , Production,

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Tyler Mitchell
Tyler MitchellPhotographer
Greta Lee
Greta LeeTalent
Úrsula Corberó and Stéphane Bak
Úrsula Corberó and Stéphane BakTalent
Benjamin Bruno 
Benjamin Bruno Styling
Cyndia Harvey 
Cyndia Harvey Hair
Lauren Parsons 
Lauren Parsons Makeup
Ama Quashie 
Ama Quashie Nails
Holmes Production 
Holmes Production Production
Nicola Kloosterman 
Nicola Kloosterman Collage Still-life Compositions
Julia Wagner 
Julia Wagner Set Design

Tags

loewe esencia eau de parfumloewe esenciaperfume bottlefragrance bottlegreen glass bottlewood cap bottlebotanical collageleaf cutout

Description

A campaign still life advertisement for Loewe Esencia Eau de Parfum from the Botanical Rainbow campaign. The rectangular dark olive green glass bottle features a natural wood cap and a crisp white label centered at the base. Layered behind the bottle are sculpted botanical elements, green foliage cutouts, and delicate dried buds arranged in a collage style against a tonal green backdrop. The upper frame is dominated by bold black serif Loewe typography, encased within a clean white poster border marked with the Loewe anagram logo at the top right.

Style

Vertical, Commercial, Earthy, Organic

Techniques

Collage, Soft Light

Industries

Fragrance

Color

Olive (50%)
Camel (20%)
Off-White (20%)

Background

Coloured Seamless, Bar

Context

Advertising Campaign