Local Boy, Production,

Description

This Dove Men+Care ad showcases fathers in a variety of comforting scenes with their babies. A man lies on a sofa under a lamp, later holding a crying baby in a grey chair with decorative pillows. The living room scene includes a guitar, television, and plant. Other scenes show a man changing a baby's diaper and playing with the baby on a colorful playmat with toys. One scene shows a dad walking with his baby through a snowy park. The ad is shot in warm lighting to evoke a feeling of intimacy.