Local Boy, Production,

Description

This is a Dove hair product advertisement. The video opens with several women in an urban setting walking towards an outdoor hair salon. A woman with red hair walks past a glass container filled with scissors. Several women examine their damaged hair while sitting indoors against a wooden background. The narrator speaks of how Dove hair products can repair damaged hair, and invites women to try Dove Intensive Repair instead of cutting their hair. We see women receiving the treatment in a hair salon. Before and after shots of a woman's hair show that the Dove treatment has eliminated most of the visible damage.