Loblaw Agency, Agency / Creative,

Description

This is a humorous scene from a commercial taking place in a grocery store. A woman scans groceries at a checkout lane. The camera shows customers using a credit card to pay. An elderly man is shown in a close-up, as well as an elderly cashier. The commercial uses comedic visual effects and exaggeratted facial expressions, especially when the elderly man is suddenly falling backwards into a tunnel, and then cuttin to a man with a shocked expression. The scene includes bright overhead lighting, typical of a supermarket.