Logo
  • Home
  • ·Media
  • ·Liu Yifei Adidas campaign photography by Ture Lillegraven
A woman running mid-air through wooden double doors wearing a red jacket, white top, and black athletic pants

Ture Lillegraven, Photographer, New York

Associated creatives

Tags

Description

A dynamic commercial photograph captured by photographer Ture Lillegraven features actress and model Liu Yifei mid-stride, leaping through a set of ornate traditional wooden double doors. She wears a vibrant red winter jacket layered over a white turtleneck and black athletic track pants with matching red socks and athletic sneakers. The background features deep red architectural elements and dark wood panels framing the central action. Bold white calligraphic Chinese characters are overlaid on the left side of the composition, while the iconic Adidas logo and URL appear in the bottom corners. The lighting is bright and even, highlighting the action and rich textures of the wooden set.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

High-speed / freeze, Natural light

Industries

Sportswear

Color

Scarlet (40%)
Jet Black (30%)
Pure White (30%)

Background

Coloured Seamless, Set-dressed

Context

Advertising Campaign