Little Caesars Thin Crust Summer 2023

About

This comedic advertising campaign video for Little Caesars, titled Thin Crust Summer and created by McKinney, features retro-styled characters enjoying pizza by a scenic lake. The video showcases vintage clothing, including patterned sweaters, shorts, and baseball caps, set against a backdrop of forested mountains and calm water. Warm color grading and retro aesthetics enhance the nostalgic atmosphere as characters skip pizza slices like flat stones across the lake. The warm lighting and detailed period styling create a humorous and lighthearted tone throughout the commercial.