Lipsius Creative, Production,

Description

This is a Warburtons commercial featuring Olivia Colman, the chairman of Warburtons, and multiple support actors. The ad opens with Warburtons delivery trucks leaving the depot. A scene of hands buttering a crumpet is followed by the Warburtons chairman at his desk enjoying a crumpet, while a Warburtons factory operates behind a window. Olivia Colman arrives with a team of agents to investigate if the crumpets are worthy of national treasure status. Inside the office, the set is decorated with an 'I love Bolton' mug and a framed photo of the chairman with Samuel L. Jackson. Olivia Colman picks up the picture. The commercial is shot with a mix of medium and close-up shots. The mood is humorous, playing on the idea of protecting the integrity of the crumpets.