Brand
ProjectDon't Get Caught
Inspired Thinking Group,
Associated creatives
Tags
Description
This commercial video for Lipo titled Don't Get Caught features a bald man in his 40s wearing round glasses, a blue denim shirt over a grey t-shirt, and a neatly trimmed beard. He is captured in a warmly lit domestic living room with wooden shelving, built-in bookcases, and soft sunlight streaming through the windows. The framing transitions between medium shots and close-ups, highlighting his expressive reactions in a natural and intimate setting. The project was produced with contributions from Inspired Thinking Group, Paladino Casting, and Content/s.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Color
Navy (50%)
Medium Grey (30%)
Background
Living Room
Context
TVC / TV Commercial