Logo
  • Home
  • ·Media
  • ·Lil Nas X for Coach Spring 2024 Ad Campaign
BrandCoach
ProjectSpring 2024 Ad Campaign
Lil Nas X stands on a giant pink and white checkered surface holding a light blue Coach handbag high, surrounded by oversized chess pieces.

Coach Spring 2024 Ad Campaign 2024

Associated creatives

Stuart Vevers
Stuart VeversCreative Director
Valée Duhamel
Valée DuhamelDirector
Charlie Engman
Charlie EngmanPhotographer
Camila Mendes
Camila MendesTalent
Imma
ImmaTalent
Lil Nas X
Lil Nas XTalent
 Youngji Lee
 Youngji LeeTalent
 Kōki
 KōkiTalent
and Wu Jinyan
and Wu JinyanTalent
Olivier Rizzo
Olivier RizzoStylist
Lauren Palmer-Smith
Lauren Palmer-SmithHair

Tags

Lil Nas X

Description

Lil Nas X is captured in a surreal, dreamlike setting, standing atop a giant, oversized pink and white checkered platform. He wears a long, black leather trench coat and dark boots, holding a small, light blue handbag aloft in his right hand. Surrounding him are several massive, stylized chess pieces in shades of soft pink and teal. In the background, a hazy, stylized cityscape reminiscent of New York features a bridge and a large, inflated-looking pink building under a bright, clear blue sky. The lighting is soft and diffused, creating a polished, commercial aesthetic with a high-key atmosphere.

Style

Editorial, Commercial, Cinematic

Techniques

CGI, 3D render / CGI, Natural light

Industries

Bags & Accessories