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  • ·Life in the Balance campaign portrait by Andrew Jacobs
Elderly woman wearing a dark plaid coat, beanie, and green scarf holding a string bag with groceries against a light grey background.

Andrew Jacobs, New York

Associated creatives

Tags

Description

This portrait features an elderly individual standing centrally against a clean, light grey background with soft, even studio lighting. The subject wears a dark plaid overcoat, a dark beanie, wire-rimmed glasses, and a thick green scarf draped over the torso. Underneath the coat, they wear a dark green sweatshirt and matching trousers tucked into white socks and sneakers. In one hand, they hold a mesh string bag containing fresh greens and a baguette. Below the subject, centered typography reads Life in the Balance, accompanied by brand logos at the base of the frame. The composition is vertical and styled with clean commercial art direction.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Forest Green (50%)
Charcoal (30%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign