BrandCoach
ProjectLose the Plot
Lief, Production,
Associated creatives
Associated creatives
Tags
Description
This Coach commercial features actor Charles Melton as he prepares for an unknown event. The commercial intersperses images of Melton working out shirtless with images of the "Soho" sneaker in question, along with a cassette player and brown leather jacket. Melton is shown jumping rope and speaking frantically into the cassette player, with concern etched on his face. The setting is a brightly lit indoor space with large windows showing a lush outdoor garden. The color palette is warm, with a focus on tans, browns, and golds, creating a vintage atmosphere. There are visual effects present.