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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653619
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater view of a woman swimming in a pool, wearing sneakers, captured with bright lighting and clear water.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

womansneakerswaterswimming poolunderwater

Description

This underwater shot features a woman swimming in a pool. She is wearing a white tank top and dark shorts, and notably, a pair of sneakers. The water is clear and blue, with sunlight filtering through the surface, creating a bright and shimmering effect. The camera angle is slightly below, looking up towards the surface, capturing the distortion of light and water. The overall composition is clean, with the woman and her attire as the main focal point against the aquatic backdrop.