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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653617
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater shot of a person in a swimming pool wearing sneakers, captured at eye-level with natural light filtering through the water.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

underwaterpersonsneakersswimming poolwater

Description

A person is seen underwater in a swimming pool, wearing shoes and shorts. The individual is captured at eye level. Light filters through the water, creating patterns on the pool's surface. The swimmer's body is partially visible, along with the reflection on the water's surface above. The shoes are a prominent feature, drawing attention to the swimmer's feet.