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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653615
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Woman in white bikini holding blue tote bag underwater in a pool. Fashion and summer lifestyle concept with a relaxed setting.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

womantote bagbikiniunderwaterswimming pool

Description

A woman is submerged underwater in a pool, holding a large blue tote bag. She is wearing a white bikini. The water is clear and reflects light, creating a sense of movement. The woman's hair flows freely around her head. The tote bag is made of a textured material. The photograph is taken from a medium distance, showcasing the woman's upper body and the bag. The lighting is diffused and even, enhancing the underwater atmosphere. The overall mood is serene and relaxed, suggesting a carefree and summery scene.