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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653609
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Fashion shot of a person in a purple swimsuit holding a yellow and purple Gucci handbag while submerged in a pool of water.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

handbagswimsuitwaterperson

Description

A fashion-forward shot captures a person submerged in water, clad in a vibrant purple swimsuit. They cradle a stylish yellow and purple handbag from Gucci, its design a striking contrast to the water's hue. The handbag, adorned with a gold Gucci logo, is partially submerged, showcasing its texture and design details. The water creates a distorted effect, adding a surreal quality to the composition. The scene is set within a pool, with light blue tiles visible, enhancing the underwater aesthetic. The lighting is diffused, casting a soft glow that accentuates the colors and textures, while the overall mood is ethereal and fashionable.