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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653606
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater portrait of a woman in swimwear and blouse with a purse; she smiles at the camera in a blue pool setting.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

womanpursebikiniunderwaterpool

Description

An eye-level medium shot captures a woman underwater in a turquoise pool. She smiles at the camera and her arms are outstretched. The woman wears a blouse and a purse over her shoulder, along with white bikini bottoms. The pool's tile bottom is visible in the background with light refracting across the surface. The lighting is bright and the overall mood is positive.