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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653604
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Two young men in swimming trunks are underwater, one in a black jacket, in a pool of clear blue water with tiled floor.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

menswimmingunderwaterswimming poolpool water

Description

Two young men are seen swimming underwater in a pool. One man wears swimming trunks with brand logos on them and a bright green bag. The other wears a dark-colored jacket. The pool water is a clear blue, and the bottom and sides of the pool are tiled. The lighting is bright and even throughout the scene, creating a sense of clarity and visibility underwater. The composition captures both men in motion, suspended in the water with bubbles rising to the surface. The pool is indoors, suggesting a controlled and artificial aquatic environment.