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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653602
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Two people in a pool underwater, showcasing Gucci bags and matching Gucci patterned swimwear. The bags are bright neon and muted grey.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

personfashion bagswimwearunderwaterpoolGucci

Description

Two people stand underwater in a pool, displaying fashion bags. One person wears black swimwear bottoms and a grey Gucci patterned bag with orange trim, while the other wears Gucci patterned swimwear bottoms with a neon green bag. The pool water surrounds them, with natural light filtering through the surface. The composition is a medium shot, emphasizing the bags and swimwear. The bags are the focal point of the scene.