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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653600
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater portrait of a woman wearing pink sunglasses and pink lipstick, with orange hair, in a swimming pool with blue water.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

womanportraitsunglassesswimming poolunderwater

Description

An underwater portrait captures a woman with orange hair wearing pink sunglasses and pink lipstick. The woman is partially submerged in a swimming pool, with a view showing her face, sunglasses, and a portion of her upper body. The water has a blue tint, and the lighting creates reflections and refractions on the woman's face and glasses. The sunglasses appear to be a designer brand, indicated by the logo detail on the side. The woman's skin has a pale tone that contrasts with her lipstick. Her hair fans out around her head due to the buoyancy of the water. The composition is close-up, emphasizing the facial features and the interaction between the woman and the water.