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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653598
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Blonde woman in sunglasses and white bikini partially submerged in pool, turquoise tile background. Wet hair and neutral expression.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

adult femalesunglassesswimming poolbikiniwet hair

Description

An adult female with blonde hair is shown in a medium shot, partially submerged in a turquoise-tiled swimming pool. The woman wears pink-tinted sunglasses and a white bikini top with gold detail. Her hair is wet, slicked back from her face. Water distorts the lower half of her body. She has a neutral facial expression. The pool tiles behind her are a light turquoise color with visible grout lines. Light reflects off the water's surface, creating bright highlights. The lighting is bright and even, with a cool tone. The camera angle is at eye level, focusing on the woman's face and upper body.