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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653596
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater shot of a young man kneeling in a pool, holding a Gucci tote bag with neon yellow straps, and another man swimming in the background.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

adult maletote bagswimming poolunderwaterswim trunks

Description

A young man kneels underwater in a pool, holding a Gucci tote bag. The bag is patterned with the Gucci logo and has neon yellow straps. The man wears red swim trunks and has dark hair. The underwater environment is bright and clear, with visible refractions and ripples on the water's surface, suggesting a shallow depth. Another man is swimming in the background. The overall composition has an editorial or fashion-oriented aesthetic, emphasizing the bag as a focal point within the aquatic setting.