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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653593
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Pale blue leather purse with gold chain strap and hardware floating beneath the surface of clear blue swimming pool water.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

handbagpurse

Description

A light blue leather handbag is suspended in clear blue water. The purse has gold hardware and a chain strap. Sunlight reflects on the surface of the water creating a rippled effect, with shimmering light patterns on the bag's surface. The image is shot at eye-level, emphasizing the bag's texture and the water's reflective qualities. The overall mood is calm and surreal, highlighting the bag as a fashion object in an unexpected environment.