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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653591
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Pale pink leather shoulder bag with silver hardware floats underwater against a mottled blue background with light patterns.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

shoulder baghandbagpurseleatherpinkunderwaterhobo bag

Description

A pale pink leather shoulder bag with a curved, hobo-style silhouette and a wide strap floats underwater. The bag features silver hardware, including a closure. The background is a mottled blue with patterns of light and shadow, simulating underwater ripples. The image is evenly lit, and the bag appears to be suspended in a clear liquid. The underwater environment suggests an element of fantasy or surrealism, contrasting the functionality of the bag with its unexpected setting. The overall composition creates a visually striking and slightly disorienting effect.