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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653590
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Underwater view of a woman wearing a Gucci swimsuit in clear blue water, showcasing her figure with soft, diffused natural light.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

womanswimsuitunderwaterblue water

Description

An underwater view captures a woman in a Gucci-patterned one-piece swimsuit. The clear blue water provides a vibrant backdrop, enhancing the swimsuit's elegant design. The woman's form is highlighted by the diffused natural light filtering through the water, creating soft highlights and shadows. The underwater setting adds a sense of serenity and sophistication to the image, focusing on the woman's figure and the luxury brand's design in a unique aquatic context.