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  • 'Lido' Spring 2024 Ad Campaign 2024 - image 653574
BrandGucci
Project'Lido' Spring 2024 Ad Campaign
Woman swims underwater in a pool wearing sunglasses, cropped short sleeve shirt, bikini bottom, and carrying a white and brown purse.

Gucci 'Lido' Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Aboubakar Konte
Aboubakar KonteModels
Betty Schupp
Betty SchuppModels
Brando Erba
Brando ErbaModels
Gabriele Gherardi
Gabriele GherardiModels
He Cong
He CongModels
and Jiahui Zhang
and Jiahui ZhangModels
Alastair McKimm
Alastair McKimmStylist
Shay Ashual
Shay AshualHair
Thomas De Kluyver
Thomas De KluyverMakeup
“Loud Places (feat Romy)” by Jamie xx
“Loud Places (feat Romy)” by Jamie xx
Piergiorgio Del Moro and Samuel Ellis Scheinman 
Piergiorgio Del Moro and Samuel Ellis Scheinman Casting Director

Tags

adult femalesunglassespurseswimming poolwater

Description

A woman swims underwater in a pool, captured in an eye-level shot. She wears dark sunglasses, a cropped short-sleeve shirt with dark trim, and a bikini bottom. A white and brown purse hangs from her shoulder. The pool's blue water is clear, with a tiled bottom visible in the corner. The overall scene has a fashion editorial aesthetic.